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The most successful retailers have recognized that their top priority and competitive point of difference is created via their ability to provide the customer with the right products, at the right time, at the best price, and a best-in-class experience – regardless of where the purchase is made. And while the brick and mortar experience (human service and interaction) remains a critical priority – what has beome most relevant is to have your retail brand and the products you offer available to your customer where “they want to buy them” … not necessarily “where you want to sell them.”
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