You have questions, we have answers
Why is the commission eShop receives different for some OEMs? They say "build it and they will come" but they rarely do!> How are returns handled?> Logoed goods and custom clubs? How can I evaluate if eShop4Golf will be a good complement to my business?
Should we consider stocking less products? How is our relationship with OEMs changing? What is the transaction flow process? How are Taxes handled?
How are Reps being compensated?
Are you selling direct to consumers?
I don’t have enough products and inventory to justify an online store!
- With eShop4Golf you don’t need to worry about the product range as we have relationships with top OEMs who are eager to feature many of the products you often don't get the chance to carry. As a result we deliver a fully stocked eStore with top of the line equipment.
- Our direct one-to-one relationships with leading OEMs like Taylor Made adidas Golf, Cleveland Golf, Srixon, Mizuno, Sun Mountain, SkyGolf, etc. gives you the comfort that products featured on your store are in stock.
I don’t have the staff and resources to manage an online store!
- With eShop4Golf you don’t really need any resources dedicated to the online store. Golfers/members access your store on-line (either when booking a tee-time or thanks to your marketing efforts via Newsletter, email or in store promos) and when they buy you get paid.
How is payments from sales through eShop4Golf calculated?
|Published Retail Price (eSP MAP or Retailer Partner set pricing)|
|less||Credit Card fees|
|less||Discount given from Retailer Partner to Consumer (if any)|
|less||eShop4Golf Commission on Published Retail Price|
|less||OEM’s wholesale price (we pay OEMs directly)|
Do we need to have an account with each of the OEMs on eShop4Golf?
- Since eShop4golf is the transaction broker Retailers do not necessarily need to have an account with each of our OEMs.
- eShop4Golf processes the consumer transaction, pays the OEM who drop-ship. Retailers benefit from eShop4Golf’s expanded relationships with OEMs featured.
- In some instances an OEM may require that the Retailer have an account. As of January 2014 TMaG has this requirement for all produtcs. Ecco has this requirement to waive drop-ship charges to members.
The margin equation has never been right when I was offered to have an eStore!
- With eShop4Golf you earn your full margin between OEM wholesale and your sell price less processing fees of 6% on Hard Goods, 8% on Soft Goods and Accessories calculated off MAP plus recovery of Credit Card fees. Compared to other models you are in total control of your own margin rather than just earn a small percentage off online transactions.
They say "build it and they will come" but they rarely do!
- If your country club has implemented an online tee-time reservations system they are already coming and you are just not maximizing your opportunity to have members buy the products they need.
- eShop4Golf will assist you drive traffic to your eStore providing regular email templates and other best practices to engage your audience.
How are returns handled?
There are two ways returns are handled:
- The Retailer decides to accept the returns as they have a market for it either in-store or via the PGA of America Trade In program
- eShop4Golf takes the returns, charging you a restocking fee
Are you handling logoed goods and custom golf club configurations?
- While we have the capability of passing through all logo information to an OEM very few are structured to handled one garment at a time due to set-up costs.
- With eShop4Golf you have the capability of featuring the products that you have brought in the shop for the season and thus include your crested products on your eShop.
- We support standard custom configuration as authorized by an OEM.
- Typicall you will not find support for "ultra custom" specifications on the "open Pro-Shop" as those products are often the results of a detailed custom fitting process – we believe custom fitting is best handled by a PGA Professional rather than allowing a consumer to place an adhoc order
How can I evaluate if eShop4Golf will be a good complement to my business?
- Estimate the total number of golf clubs purchased by your members on an annual basis
- What % are purchased through your facility(ies)?
- What % do these golf clubs sales represent to your total pro-shop annual sales?
- Of those product purchased through you what % of them are truly custom?
- Estimate the total value of golf related soft goods items (excluding gloves) purchased by your members on an annual basis
- What % are purchased through your facility(ies)?
- What % of all these soft goods purchases are logoed items?
- Hard Goods
- If less than 30% of all the clubs purchased by your members is made at your facility you are significantly loosing share and eShop4Golf can help
- If golf clubs sales represent less than 35% of your annual golf shop sales you are significantly loosing share and eShop4Golf can help
- If most of your golf club sales are custom, you have clearly communicated the value proposition of Custom Fit and eShop4Golf should not impact your sales
- If most of your golf club sales are stock eShop4golf can enhance your ability to offer more choices to your members and thus more sales
- Soft Goods
- If less than 30% of all the golf related soft goods items (excluding gloves) purchased by your members is made at your facility you are significantly loosing share and eShop4Golf can help
- If most of your soft goods items are logoed items eShop4Golf will further enhance your logoed sales and logoed items pricing justification as these are not available on eShop4Golf. Sale of non-logoed items are likely mostly incremental.
- The depth and breadth of products offered on eShop4Golf from leading OEMs enhance your ability to offer more choices to your members and thus more sales
Should we consider stocking less products?
- The simple answer is NO. The brick and mortar experience (human service and interaction) remains a critical priority – what’s most relevant is to have your retail brand and the products you offer available to your customer where “they want to buy them” … not necessarily “where you want to sell them.”
- OEMs control which product lines/products they want represented on the network and some may have conditions tying availability on eShop4Golf to in-store stocking since we first pass the order to you for in-store inventory fulfillment .
- Golfers still want to touch and feel before they buy. This gives you the opportunity to have them look at the products and then easily place an order with your rather than someone else
- ecommerce is still a very small portion of total sales and you don't want to sacrifice revenue opportunities
How is our relationship with OEMs changing?
- Your relationship with eShop is not changing in any way your one-on-one engagement with OEMs.
Remember, eShop4Golf is:
An added way for avid and core golfers to be exposed to the breadth and depth of OEM's product offering through their affinity relationship with your club
A "sell-through" assist at Green Grass to move the inventory you have committed to
An "impulse purchase" opportunity that wouldn’t otherwise occur in a pro-shop
An opportunity to sell brands you may not have the resources to stock
Are you selling direct?
- eShop does not have an online presence nor do we sell on marketplaces.
- All transactions are done through a Retailer.
How is Pricing controlled?
- eShop4Golf sets the Minimum Advertised Price (MAP) according to OEM's terms and conditions which will be uniform across the entire network.
- As a Retailer you have complete flexibility of setting the pricing displayed on your eShop at or above MAP to satisfy OEMs Terms and Conditions.
- As a Retailer you have full control of the end sales price which is managed via coupons, auto-invoice-discount upon checking out, etc. End product pricing after discount is never displayed on the network nor is end product pricing identified at the line item level (obviously the purchase of a single item eligible for discount will reveal the specific discount that that one product)
What is the transaction flow process?
- A consumer places an order on a Retailer eShop
- eShop4Golf authenticates if the consumer is a member of the CC to determine discount eligibility if any
- eShop4Golf processes the transaction
- The order is initially routed to the shop for in-store fulfillment in the store has the product in stock. If the product is not in stock the shop owners directs the order to be routed to the OEM
- OEM receives order and drop ships
- eShop4Golf pays Retailers and OEM when product ships (or at month end reconciliation based on initial account set-up
- All transactions are based off OEM published wholesale price as the base.
Who pays the Tax?
- The consumer pays Sales Tax
- eShop4Golf handles tax reporting and payments
How are Reps being compensated on eShop Sales?
- In the case of company reps it doesn't truly apply though we understand that in most instance they get credit for sales in their territory.
- For independent rep the spectrum varies from:
- Fully compensate the rep for everything sold in the territory and all eShop order apply
- Different scale based on from whom orders come from (i.e. a facility that has an account with them vs. none) and how orders are placed (i.e. called in by the rep, called in by the shop, sent in by eShop) and eShop is part of that mix and the reps have a variable commission.
- On the other end of the spectrum there are manufacturers that may pay no commission on internet sales, especially if a golf course doesn't have an account or isn't stocking products.
Do you charge monthly fees?
There are no monthly fees. There is a minimal $200 annual renewal fee due July 1 of every year.
Can I import my own products stuff?
Yes you can. A special category called @ProShop is displayed above all other categories to assist your sell-through.
Is my data safe and secure?
You bet. The security and uptime of your store is our #1 priority. We protect your site and data with the same military-grade security and encryption that the big banks use, and we have a 99.99% average uptime.
Which payment methods do you accept?
We accept all major credit cards, including Visa, Mastercard, American Express as well as PayPal if desired.
Can I use my own domain name?
Yes. Your eShop4Golf store is integrated into your existing website. At the same time, if you are a teaching professional and want to have your own store we can set you up with your own domain. Let us know and we'll get you on the personal plan. You will get your own website and email account as well.
Are there any contracts to sign?
There is no "Time Binding" contract but by signing up with eShop you agree to the Terms and Conditions. You can cancel at any time. If you do, we will stop paying you and your store will be deactivated.
How much does it cost?
Your fully functional first-year trial is just $399 set up and no monthly fees.
Do I need my own merchant account?
You do not need a merchant account as eShop4Golf is the merchant of record and we process all transactions. Just like for any other retail credit card transactions there are processing fees which we pass on straightforward.
What are the credit card fees?
Standard credit card fees are 3%